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About

One Studio.
Three Forces.

Most ideas don't fail. They get lost between hands. We keep strategy, design and impact in one studio, so the idea you start with is the one people see.

The Name

Tri

Three connected forces: strategy, design and impact. Each one leans on the other two.

Draw

Turning an idea into something people can see, hold and use.

What We Do

Three Forces.
One Creative System.

  1. Strategy

    We start by finding what your brand needs to say, who it is for, and the one idea everything else will grow from.

    • Positioning
    • Audience
    • Creative direction
  2. Design

    The idea becomes a visual system: a mark, colour, type and pattern, with clear rules so it stays itself at any size.

    • Logo and identity
    • Surface pattern
    • Guidelines
  3. Impact

    We carry the system out into the world, onto the things people actually meet, so it works there and not just on screen.

    • Packaging and print
    • Textiles and interiors
    • Signage and screens

Have an Idea?
Let's Give It Shape.